Millennials are expected to outnumber Baby Boomers 78 million to 56 million by the year 2030. The Millennials (those born 1980-1995, approximately) share some specific desires regarding their housing needs. Some young people can’t qualify for a loan or can’t afford a
down payment and must rent. Others can afford to buy a home but opt to rent while they find their place in the job market. They prefer
amenities included in the rent–like the use of a gym or gardening/pool maintenance. Often times small is good for them since this generation
is trying to save money on things like their utility bills.
This group, at about 80-million strong, will make a big difference in our housing and economic future. This is presumed to be a huge rental
market opportunity for landlords. A recent study by Boston Consulting Group came up with this picture of Millennials: They have money,
they’re careful how they spend it, they’re smart, they’re practical, they move around, they’re always in a hurry, and they’re big on corporate culture.
If you’re a landlord interested in targeting this massive generation for housing needs there are some key points to observe. This group has grown up with technology, so finding a place to live will likely come by way of the Web. To be competitive as a landlord, you have o market to this generation where they are familiar with getting their information–that means going beyond printed paper and traditional websites. Highlight energy-efficiency systems you’ve put in and how much tenants can save on their utility bill. Demonstrate the easy-to-care-for simplicity of your home.
Since this generation is young, it is obviously ever-changing and developing.
By Micah Stovall
Sources: RealtyTimes, Boston Consulting Group

November 12, 2012 Annual Veterans Day Ceremony @ FV Veteran’s Park
2nd Annual Veteran’s Day “Bridging Generations” Event
Monday, November 12th, 10am-12pm
Veteran’s Park
(next to FV library, 17635 Los Alamos Street Fountain Valley, CA 92708)
The Veterans Day Ceremony is sponsored by Veterans of Foreign Wars Post 9557 and its Ladies Auxiliary. They have partnered with Girl Scout Troop 1121 who will offer fun patriotic crafts, games, and music for all ages following the ceremony.
Activities and refreshments will be available until noon.
Help support our military food drive by bringing an item to be sent to our troops: powdered drink packets, Pop-tarts, beef jerky, crackers, ramen noodles, instant oatmeal packets, granola bars, gum, single-sized boxes of cereal, and tuna kits.
Invite your friends and family for a great time as we honor our veterans.
http://www.fountainvalley.org/news/index.php?p=item&a=18&page=8